While the term "most disruptive" may carry a negative connotation in most uses (especially in the classroom), the acknowledgement in this case is an accolade, signifying that the company is at the forefront of its industry. MIT Technology Review, a magazine all about innovation, has announced its list of the 50 most disruptive companies in 2013, and both Audi and Toyota made the cut. What do you think about Toyota's decision to hold off on introducing new or refreshed Scion models? Are they heading in the right direction, or does this spell doom for the funky Gen Y brand?Īudi, Toyota land on MIT's list of 50 Most Disruptive Companies Sat, XD Wheels ROCKSTAR, 17x9 with 6 on 135 and 6 on 5.5 Bolt Pattern - Chrome-XD77579067212N. The brand currently has five models, with the 2013 best-sellers being the FR-S sports coupe followed by the tC sedan and xB hatchback. Toyota launched Scion, which targets the youth market, in 2003, and sales peaked in 2006. However, never fear - Carter has assured that, while nothing new is coming for at least six months, the company is still very committed to the quirky Scion brand. And last month, Toyota Motor Sales USA Senior Vice President Bob Carter informed the 1,000 dealers who carry Scion that they can drop the brand without penalty. As of August, Scion sales for this year were down 1.6 percent from 2012 and accounted for only 0.3 percent of Toyota's overall US sales. Despite slow sales, no new Scion models in near-term pipeline Mon, Īccording to a top Toyota executive, the Japanese automaker will not be introducing any fresh Scion models in the near future, Reuters reports.
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